"In our business, we have a burning ambition to make good choices for people and the planet, but we needed help navigating the daunting task. Nick and Go Well have given us guidance and mentoring to find our way through. The best part is it is not a one model fits all. Go Well worked closely with us to layout a strategy that's best for our business, and provide us with ongoing support and advice to deliver on it. Go Well's services has been invaluable."
– MAGGIE HEWITT, FOUNDER & DESIGNER
Maggie Marilyn is a kiwi fashion label that was launched in 2016 by 21-year-old Maggie Hewitt. Being founded on a vision of using fashion to create a better world, Maggie Marilyn had (and still have) big ambitions, and have a steadfast commitment to doing business based on their values and ethics.
We started working with Maggie Marilyn in November 2018, with our first piece of work being to develop a Sustainability Strategy for the label. This first strategy (we have since produced a second) had a big focus on solidifying the work they had already done to ensure they had no modern slavery or human rights violations in their supply chain, and that would be maintained as they grew. This work included the development of a Supplier Code of Conduct and set of Purchasing Practices, a Diversity and Inclusion Policy, a Supplier Onboarding Process, and supporting them with sourcing and finding appropriate suppliers.
While professionalising the social aspects of their sustainability performance, this strategy also helped them better understand their environmental impacts and set goals accordingly. Ultimately it was this first strategy that set them on the mission to become a circular and regenerative business and achieving a 73% reduction in their carbon footprint between FY19 and FY20.
Following completion of the strategy Maggie Marilyn employed our Part-time Sustainability Team (PTST) service which involved fortnightly work-in-progress meetings (WIPs) to monitor progress and solve the inevitable challenges that arose. For us, a key ingredient to Maggie Marilyn’s success in delivering on their strategy to date has been the commitment shown to attend these WIPs by Maggie and her senior team.
In addition to changing their business model and reducing their emissions in line with the global target (50% reduction by 2030), Maggie Marilyn have offset their emissions by greater than 100% (carbon positive), produced a GRI Sustainability Report, a Sustainability Progress Report, a Regenerative Agriculture Report, and become B-Corp certified with a score of 109.2.
We’ve loved working with Maggie Marilyn, who are continuously looking for ways to challenge the status quo in fashion and strive for a better world.
If you’re interested in hearing more about our work with Maggie Marilyn or how we could support your business, get in touch.