Circular Economy

UNLOCK NEW VALUE IN BUSINESS

Going Circular

With competence and confidence

Every system in the real world is circular, so, if we want to live in harmony with these natural systems (which we cannot change), then we must design and operate an economic system that is also circular.

At Go Well, we follow the three principles of the Circular Economy:

  1. Design out waste and pollution (this includes greenhouse gas emissions)
  2. Keep products and materials in use
  3. Regenerate natural systems

Global Legislation

Governments worldwide are increasingly adopting circular economic policies to promote sustainable resource use, reduce waste, and combat climate change and biodiversity loss. The European Union leads with its Circular Economy Action Plan, while countries like Japan, China, and Canada have implemented frameworks to support circular practices, highlighting a huge global shift towards a new economic system. 

"Using less of the Earth's resources more efficiently and productively in a circular economy and making the transition from carbon-based fuels to renewable energies are defining features of the emerging economic paradigm."

– JEREMY RIFKIN

How Go Well can help

Through a process of coaching, discovery, engagement, and design, we collaborate with businesses to develop solutions and pathways to become circular. 

We can support your business to: 

  • Redesign systems and processes,
  • Map out the infrastructure and resources needed,
  • Redesign your packaging
  • Communicate the change to your stakeholders

Going circular is not only what has to happen for us to live in harmony with the real world, it offers HUGE opportunities for businesses. From reducing costs and resource use, to more engaged and loyal customers, or increased revenue and profit opportunities – any delay in going circular is a delay in futureproofing your business. 

The diagram below explains how to achieve the transformation that needs to happen. Moving from a linear, polluting, extractive, and exploitative system to one that is circular, regenerative and inclusive.  

Below is the Butterfly Diagram by The Ellen Macarthur Foundation that provides more insights into circular economy thinking and design. 

For further information about a circular economy, please check out this video. 

If you are ready to make the transformation to becoming a circular and regenerative business (if not now, when?), or are in need of support on a specific circular project or challenge then please get in touch.