Communicating Sustainability
WITH COMPETENCE & CONFIDENCE
Communicating Sustainability
WITH COMPETENCE & CONFIDENCE
Confidently communicating your sustainability performance with all your stakeholders is critical if you want your business is to remain relevant and trusted in the 21st century.
Communicating the complexities and nuances of sustainability is easier said than done and getting it wrong can have disastrous impacts (aka “greenwashing”). At the same time, by not sharing your stories of progress and positive impacts businesses are missing out on huge opportunities to grow brand identity, customer loyalty, and influence positive change (aka “greenhushing”).
"The challenge for business is to tell your story in a genuine, meaningful and evidence-based way."
– COLMAR BRUNTON ‘BETTER FUTURES’ REPORT, 2019
It is for these reasons that we created our very own Communicating Sustainability Framework. A process that provides organisations with a clear plan on how to authentically and transparently communicate sustainability with confidence – eliminating all risk of greenwashing.
Communicating Sustainability Framework
Taking the key goals and themes from a Sustainability Strategy and applying them to our framework, our communications expert builds a plan complete with content ideas to help convey your messages across different audiences and communication levels.
If you are unsure about your obligations when making environmental claims, we encourage you to reference the Environmental Claims Guidelines by the Commerce Commission.
For more details please get in touch.
The Language of Sustainability
As part of our commitment to communicating sustainability, we offer a free download.
“The Language of Sustainability”, provides a definition of the most common terms and when to use them.
We encourage you to use these definitions as part of your own sustainability communications.
For your free download, please fill in your details below
If you would like our support with communicating sustainability,
please get in touch.