B Corp Certification
B THE CHANGE YOU WANT TO SEE IN THE WORLD
B Corp
B THE CHANGE YOU WANT TO SEE IN THE WORLD
B Corp is a global movement of companies balancing purpose and profit, and becoming B Corp certified means your business is a leader in the transition towards a circular, inclusive, and regenerative economy.
The “B” stands for ‘Benefit’ – B Corps are companies that benefit everyone, not just their shareholders. There is a growing community of 9,000+ certified B Corps worldwide, with over 740 in Aotearoa and Australia. Check out the directory of B Corps using business as a “force for good” here.
Why B Corp?
B Corp is one of the most comprehensive and challenging of all the sustainability certifications out there, providing a holistic framework for you to assess and review your business activities. By certifying, it will help you to improve your sustainability performance and give you an indication of how you are tracking against what ‘good’ looks like. On top of this, we see some of the key benefits of B Corps as:
How Go Well can help
Go Well have been a B Corp certified business since October 2023, and our Founding Director Nick Morrison is a qualified B Consultant. We have been supporting businesses with achieving B Corp certification since 2020.
Go Well can support your business at any stage. We can help you create a pathway to achieve the necessary requirements for the first time or as part of your recertification. We can do the work for you or coach and support you and your team to prepare you for the B Corp audit. We will make sure you not only achieve B Corp certification, but that you also develop a clear pathway to keep moving forward as a certified B Corp.
Please note: the B Corp standards and process will change as of January 2026, please see the B Corp page for more information. If you want to certify under the current standards you need to submit by December 31st, 2025. Please get in touch if you have any questions.
About our B Consultant
Nick Morrison, our founder and team lead, brings over a decade of experience helping businesses craft tailored sustainability strategies and GRI-aligned reports. As a qualified B Consultant since early 2025, Nick blends his deep knowledge of holistic sustainability with B Corp standards to guide businesses through the B Corp journey—creating clear, practical roadmaps for certification success.
"I hope that in five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore. This is the future."
– Yvon Chouinard, Founder – Patagonia