Our Approach

Frameworks and models we use

What is Sustainability?

Sustainable = being able to sustain.

Sustainability is the practice of ensuring how we live, trade, and do business is sustainable and without the exploitation of people or the natural world.

Sustainability is circular.

Every system in the natural world is circular, and every living thing grows, dies, and decays. It is the CIRCLE of life. So for a business to truly be “sustainable”, it must be circular.

At Go Well we follow three principles of a circular economy.

  1. Design out waste and pollution
  2. Keep products and materials in use
  3. Regenerate natural systems

“Sustainability is an economic state where the demands placed upon the environment by people and commerce can be met without reducing the capacity of the environment to provide for future generations. Leave the world better than you found it, take no more than you need, try not to harm life or the environment, make amends if you do”.

– Paul Hawken, The Ecology of Commerce.

Economic policies, business models and societies have been constructed by humans.

They can be changed.

The laws of the universe and the natural systems of planet Earth have been discovered, tested and proven.

They cannot be changed.