"Go Well have been absolutely fantastic sustainability subject matter experts for us to draw on in our journey towards becoming a 100% circular, carbon positive beauty brand. Under Nick's guidance, they have helped us with our sustainability strategy and goals, provided insights into packaging recyclability, and worked with us on issues around circularity and carbon emissions. Nick has a robustness to his strategic thinking and a real depth of knowledge from working across so many different industries. We were impressed by how quickly he got up to speed with our business operations and goals, he’s encouraging, proactive, and positive to work with, but also importantly, he’s pragmatic and understands the balance around sustainability, commercial decisions, and the customer sustainability journey."
– EMMA LEWISHAM, FOUNDER & CEO
Launched in 2019, Emma Lewisham is a luxury skincare brand that founded to create evidence-based, natural skincare that works. We started working with Emma Lewisham in late 2020, during a time of rapid growth and expansion. We first worked with Emma and her team to develop a Sustainability Strategy, before supporting them with its implementation through our Part-time Sustainability Team service. Alongside supporting them and keeping them accountable to the strategy, we reviewed their existing communications across their website, social media, and PR and provided advice and content to better communicate the impressive work they were doing in this space. This included working with them extensively on their global PR campaign in 2021, which resulted in huge awareness and the endorsement of Dr Jane Goodall.
Being a brand set on disrupting the beauty industry and driving change towards a circular and regenerative industry, Emma Lewisham had to start with their packaging. Due to the complexities of beauty packaging (see About Recycling for more info) almost all of it is being sent to landfills, incinerated, or is polluting ecosystems around the world. This is why Emma and her team created a whole new packaging system.
While working with Emma Lewisham, we challenged them to go beyond achieving a Carbon Neutral (aka Carbon Zero) certification and, instead, offset more than they emit to achieve a Carbon Positive (aka Carbon Negative and Climate Positive) certification. Going another step further, they committed to mapping and offsetting their emissions to a product level (a far more onerous and expensive undertaking than operational emissions). They undertook this work with Toitū and became the first beauty brand globally to achieve a Climate Positive certification.
In addition to their packaging focus, Emma Lewisham have a commitment to sourcing raw ingredients from suppliers and farmers following regenerative agricultural practices (read more in About Regenerative Agriculture). They had already done much of the heavy lifting before we began working with them by obtaining complete transparency and traceability of all their ingredients. However, working with their procurement lead, we helped them develop a sourcing guideline that navigated the complexities and intricacies of regenerative agriculture.
If you’d like to know more about the thinking behind the work we have done with Emma Lewisham, please get in touch.