"Over the past 12 months we have worked closely with Go Well, during the research, formulation and then execution stages of our sustainability roadmap. I would highly recommend them to anyone looking to develop and implement a robust actionable plan. The team are not shy about challenging the business and have pushed us past our comfort zone on a few occasions, which is of course challenging but very necessary in this space! I’m looking forward to being able to report on our progress in 2023."
– JENNY DRINKWATER, HEAD OF MARKETING & DIGITAL, SWANNDRI
Swanndri is one of New Zealand’s most iconic heritage brands, known for over a century for their hard-wearing wool bush shirts and coats. New Zealand wool has always been at the heart of what they do, and in recent years they’ve deepened that commitment further by partnering with the New Zealand Merino Company to bring ZQ-certified traceable wool into their collections, giving customers confidence in exactly where their wool comes from and how it’s been produced.
Swanndri came to us in 2022 wanting to build a genuine, considered understanding of what sustainability means for their business and a roadmap that reflected their priorities. We worked closely with the Swanndri team to develop their first Sustainability Strategy and accompanying Communications Plan, giving them both a strategic direction and the language to talk about it. We continued to work with them through our Part-time Sustainability Team service to keep momentum going and stay accountable to their goals.
What stands out with Swanndri is how their sustainability work connects so naturally to their heritage. A brand built on durable, long-lasting wool garments has sustainability woven into its story already. Our work has helped give that story structure and direction, rather than starting from scratch.
It’s been a privilege to support such an iconic Kiwi brand on this journey, and to see their ongoing commitment to following through on their roadmap year after year.
If you’re looking to build a sustainability strategy that’s
grounded in who your business already is,
get in touch.