How well are you communicating your sustainability journey?
It is now more important than ever to ensure your organisation is communicating sustainability correctly and accurately. At a time when greenwashing is rife and “it’s more challenging than ever for business to convince consumers of their credentials”* you need to ensure your organisation is confidently, transparently, and accurately communicating your sustainability story.
As the pressure on businesses to address sustainability builds, it is increasingly common to see ill-informed and misleading information being shared. This not only confuses the marketplace and slows down the transition to a sustainable future, it also damages reputations and puts businesses at risk of fines and prosecution.
Not all greenwashing is done with intent and it can be the case that an organisation has a legitimate story to tell or service or product to market, but it simply hasn’t done its homework or isn’t aware of the pitfalls to avoid. However, with people becoming increasingly aware and knowledgeable about sustainability, it pays to get it right.
By engaging Go Well to help with telling your sustainability story you will be well informed and confident on the correct terminology to use, know when to use it , how best to use it, and be prepared and able to front foot any difficult questions or potential “red flags” that may come your way.
As part of our commitment to communicating sustainability, we offer a free download, “The Language of Sustainability” which provides a definition of the most common terms and when to use them.
We encourage you to use these definitions as part of your own sustainability communications.
*(Colmar Brunton Better Future report, 2019)