EMPOWERING CHANGE: BAGS NOT. by Icebreaker

THE BAGS NOT CAMPAIGN IS CONNECTING NEW ZEALANDERS TO THE GLOBAL MOVEMENT TOWARDS REDUCING HARMFUL PLASTICS IN OUR ENVIRONMENT. USING THE KIWI PHRASE, ‘BAGS NOT’, A WAY OF OPTING OUT OF SOMETHING YOU DON’T WANT TO DO, IT’S ABOUT EMPOWERING PEOPLE TO SAY NO TO SINGLE-USE PLASTIC BAGS. WE CAUGHT UP WITH FOUNDERS JAMES BLACKWOOD, OF ADVERTISING AGENCY BCG2, AND NICK MORRISON, OF GO WELL CONSULTING, ON THEIR JOURNEY TO INSPIRING CHANGE.

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